---
title: Co-Founder & CTO at Localista | Lucien George
description: Co-founded a B2B event marketing platform; architected the product end-to-end before pivoting.
url: https://www.luciengeorge.com/work/localista
company: Localista
role: Co-Founder & CTO
period: Apr 2024 - Jul 2025
---

# Co-Founder & CTO at Localista | Lucien George

Lucien co-founded Localista and served as Co-Founder and CTO from April 2024 to July 2025. Localista was a B2B event marketing platform that aimed to streamline the management of corporate events.

He led a team of 2 engineers and worked closely with their CPO. He architected and built the entire product from the ground up, creating solutions for guest list optimization, marketing campaigns, real-time event tools, and post-event analytics. The tech stack included TypeScript, React Router (Remix), Redis, and integrations with email engines and data platforms.

The event industry proved incredibly tough to crack - it was very difficult to get event professionals to adopt new technology tools, especially in France. After a long meeting with their main investors, Kima Ventures, they decided it was time to pivot: start from scratch with a new product, new market, and a blank sheet.